Information Architecture
We organize and clearly identify relationships between your business knowledge and data. This formal structural step results in highly effective information re-use and optimal user orientation and experiences.
We analyze multiple dimensions of user data to identify the user's interests and goals. We'll track user browsing history, keywords used to find your site, user agent capabilities, and more. We use this data to dynamically present key information, increasing relevancy and vastly improving the user experience. Our contextual interfaces are layered upon a comprehensive information architecture, intelligently designed to reflect your business requirements.
Search Engine Optimization (SEO) & Marketing (SEM)
We create organic and paid search campaigns, converting browsers into buyers. We apply comprehensive white-hat search engine optimisation throughout a site to optimise targetted organic traffic. Our development processes produce applications which are inherently optimised. We thus ensure that even dynamic content is likely to attract quality search engine traffic.